F1 hits the jackpot: Allwyn locks in mega deal to stay as the sports official partner
Formula One (F1) has extended its partnership with Allwyn , the lottery‑led entertainment company, signing a new multi‑year agreement that builds on a successful first season together. The renewal comes as F1 continues to expand its global reach, engaging a more diverse audience of 827 million fans in 2025 and strengthening its commercial ecosystem ahead of another record‑breaking year. Both organisations describe the extension as a strategic opportunity to deepen fan engagement through new interactive and broadcast driven initiatives.
