Grid goes brick mad! F1 unveils 22 driveable Lego cars for British Grand Prix pre race show
Formula One (F1) and the Lego Group, collaborating to create a new pre race show featuring 22 driveable Lego minicars. This full scale Lego drivers’ parade at the British Grand Prix with all 22 F1 drivers driving fully driveable mini cars built from 28,000 Lego bricks each. The activation takes place on Sunday, roughly one hour and 30 minutes before the race during the British Grand Prix weekend.
Delivering a unique, playful, fan focused spectacle, building on the success of the 2025 Miami Lego parade and showcasing F1’s push for creative, high energy fan experiences.
Emily Prazer, Chief Commercial Officer of F1 said: “Last year’s F1 Drivers’ parade in Miami with the Lego big build cars was one of the most memorable and talked about moments of the season.”
This year, Silverstone will see the procession transformed into a truly iconic head turning moment of fun and excitement as all drivers will be driving their own Lego mini cars.
Designed in each team’s 2026 colours and including the individual driver numbers, fans can spot their heroes around the circuit in the mini cars.
Julia Goldin, Chief Product & Marketing Officer of the Lego Group added: “The excitement from drivers and fans alike at last years’ Miami drivers’ parade was impossible to ignore.”
This brings a playful, high energy twist to one of the most anticipated moments ahead of the grand prix, it is another example of how F1 continues to focus on creative and impactful fan centred moments across a race weekend.
The activation build on the huge success of last year’s Miami Grand Prix drivers’ parade, where a fleet of Lego big build cars made their debuts and quickly became one of the most talked about moments of the season.
Prazer mentioned: “This year, we’re building on that moment to create an incredible spectacle for fans attending the British Grand Prix and those watching globally.”
Behind the scenes, the mini cars are as impressive and complex as they are fun. Built by a team of 20 designers, engineers and Lego specialists, the project took more than 6,400 hours to bring to life at the Lego Group’s Kladno factory in the Czech Republic.
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