Sky lock in F1 for a decade: New mega deal keeps every race behind the paywall across UK, Ireland and Italy
Formula One (F1) and Sky have signed a major multi-year extension that secures Sky as the exclusive broadcaster of every Grand Prix weekend in the UK, Ireland as well as Italy well into the next decade. Reinforcing one of the sport’s most influential media partnerships. The deal ensures fans in these key markets retain full access to every session across Sky Sports, Sky Sports Italia and the NOW streaming platform.
The renewed agreement stretched the UK and Ireland partnership through 2034, following a record breaking 2025 season that become Sky’s most watched F1 campaign ever. With total viewing up 90% since Sky became the exclusive home of F1 in 2019. Italy’s deal runs through 2032, buoyed by a 25% surge in viewership at the start of the 2026 season, driven by Ferrari’s strong form and the rise of Kimi Antonelli.
Sky will continue to offer comprehensive coverage beyond F1 with Formula Two (F2), Formula Three (F3), F1 Academy and Porsche Supercup all remaining part of its motorsport portfolio. The broadcaster will also keep expanding F1 kids, the youth focused broadcast format designed the bring younger audiences into the sport. A key strategic priority for F1s long term growth.
Free to air access remains protected under the new deal: in the UK, highlights of every Grand Prix and live coverage of the British Grand Prix will continue to be available without subscription. While in Italy, TV8 will remain free live broadcasts of the Italian Grand Prix and delayed coverage of other rounds. This hybrid model preserves broad reach while keeping Sky’s premium coverage at the centre of the fan experience.
F1 CEO Stefano Domenicali and Sky Group CEO Dana Strong both hailed the agreement as a cornerstone for the sports next era. Emphasising Sky’s role in driving audience growth through “world leading broadcasting” and long term investment. With younger audiences rising sharply the partnership positions F1 to continue its momentum as it enters a decade defined by new regulations, new stars and expanding global interest.
Comments
Post a Comment