Alpine renews Las Vegas alliance as The Venetian Resort returns as team partner for 2026 race week
BWT Alpine Formula One (F1) Team have announced that The Venetian Resort Las Vegas has been welcomed back as an official partner for the 2026 F1 season. Expanding their collaboration around branding, fan experiences and promotional activations. The partnership centres on The Venetian Resort in Las Vegas with branding appearing on the A526 race car, team environment and digital platforms throughout the 2026 F1 calendar F1 calendar.
Both sides highlight the partnership’s value in combining Alpine’s global F1 presence with The Venetian’s position as a premier Las Vegas destination.
Marcy Miles, Chief Marketing Officer for The Venetian Resort Las Vegas said: “Our five year founding partnership with Las Vegas Grand Prix and continued collaboration with BWT Alpine Formula One Team reinforce our commitment to delivering a world class race week experience.”
Aiming to enhance fan engagement, strengthening brand visibility and build momentum toward the Las Vegas Grand Prix.
Throughout race weekend, The Venetian Resort delivers an immersive line up of F1 experiences that places fans at the centre of action.
Emily Prazer, President and CEO of Las Vegas Grand Prix Inc. adds: “From its unique position at Turn 12 to high end experiences and standout activations like the F1 Las Vegas Hub, the Venetian has been an exceptional partner in delivering a comprehensive race week experience.”
The resort is also home to exclusive fan moments including the Alpine F1 Team show car on display, seamless access to the T-Mobile Zone at Sphere making it the only resort to offer connectivity to the landmark entertainment venue during the race weekend.
Perched above the famed outdoor canal, the invite only Velocity Club offers an unrivalled vantage point of the drivers exiting Turn 12 and an atmosphere our pure exclusivity.
Guy Martin, Global Marketing Director of BWT Alpine F1 Team added: “The Venetian’s hospitality is second to none, providing the perfect balance of excitement and focus to get ready to race on one of the most iconic street circuits in the world.”
The result is an extraordinary fusion of high octane racing views and Michelin level gastronomy.
For fans seeking spectacular race day views, Racetrack View Suites in The Palazzo Tower offer stunning vantage points as the circuit sweeps past Sphere at The Venetian along the iconic Las Vegas Strip.
Miles mentioned: “From exclusive programming to unparalleled vantage points on the circuit, The Venetian Resort remains the ultimate destination to experience Formula One in Las Vegas.”
Designed to immerse fans in the excitement of F1, the packages include the choice of a three day grandstand ticket with assigned seating or general admission ticket, a three night stay at Venetian Resort, exclusive early shopping at the F1 Las Vegas Hub along with a host of additional VIP perks.
Prazer acknowledged: “We are proud to extend our partnership for another five years as we continue to deliver an extraordinary experience on and off the track in one of the world’s most dynamic destinations.”
Elevating the experience beyond the circuit, The Venetian Resort Las Vegas continued to redefine luxury hospitality as it complete its landmark $1.5 billion (£1.1 billion) reinvestment. The transformation introduces all new redesigned suites, an expanded culinary portfolio featuring more celebrity driven dining concepts.
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