Alpine links up with Skip: New regional deal brings 'ready for the next lap' campaign to Argentina and Uruguay

 

BWT Alpine Formula One (F1) Team and Skip, a Unilever home car brand active in Argentina in addition to Uruguay. Have announced a new regional partnership built around the “ready for the next lap” campaign, promoting Skip across Argentina and Uruguay. The partnership is focused on Argentina and Uruguay with Skip featured in selected Alpine communications and regional activations.

Both Alpine and Skip emphasise performance, efficiency, precision and constant improvement.

Guy Martin, Global Marketing Director said: “Together we look forward to kick starting the partnership through Skip’s impactful campaign ‘ready for the next lap’ which reflects both the dynamic energy of racing.”

This makes the collaboration a natural fit for connecting F1 engineering with everyday consumer routines while tapping into the sport’s growing South American fanbase.

As part of Unilever home care, one of the leading and most innovate players in the home care category, Skip benefits from a strong innovation ecosystem focused on anticipating consumer needs, setting trends as well as continuously raising performance standards.

Ana Hernandez Hermida, Brand Manager Skip Argentina stated: “Through ‘ready for the next lap,’ we want to bring Skip’s short cycles performance credentials into a world that celebrates precision, speed and teamwork, while staying close to the everyday lives of our consumers.”

With iconic brands such as Skip, Ala, Comfort, Cif, present millions of households across Argentina in addition to Uruguay, the company leads the home care category by driving sustainable innovation along with developing products designed to perform in real life conditions.

Built around the concept “ready for the next lap,” the collaboration highlights the similarities between Alpine and Skip’s commitment as a laundry brand to care, perform as well as seek efficiency in every wash.

Hernandez Hermida added: “As a brand with a strong history of innovation, performance and closeness with consumers, this partnership allows Skip to connect with culture in a powerful and relevant way.”

Anchored in its short cycle performance, the initiative supports people in their daily challenges with the confidence of having experts working in the background delivering high standards of performance.

By Charlie Gardner 

📸 Imagery courtesy of BWT Alpine Formula One (F1) Team