Alpine adds Italian elegance: Brioni partnership brings high end tailoring to the team's 2026 F1 era

 

BWT Alpine Formula One (F1) Team and Italian luxury menswear house Brioni. Have announced a new partnership in which Alpine’s leadership team will wear Brioni’s tailored wardrobe during key moments and special events throughout the 2026 F1 season. The collaboration links Alpine’s Enstone base with Brioni’s Italian tailoring heritage, representing the team globally across the F1 calendar.

Both Alpine and Brioni emphasise precision, craftsmanship as well as performance seeing the partnership as a meeting point between engineering excellence along with sartorial mastery.

Federico Arrigoni, CEO of Brioni said: “This partnership is the natural expression of two crafts that, in very different ways, have made precision and passion for their mastery their identity.”

This elevates Alpine’s presentation and reinforcing Brioni’s identity within a high profile, international environment.

The collaboration brings into debate two disciplines driven by precision and performance, where savoir-faire along with engineering converge through a shared pursuit of excellence.

Flavio Briatore, Executive Advisor commented: “With this prestigious new partnership, Brioni allows us to introduce a new level of style and sophistication, elevating our presentation as a team around the world.”

The Enstone based team with a strong heritage and track record of seven World Championships since the early 90s is now embracing a new era in F1 with brand new regulations.

Just as aerodynamic engineering shapes movement through air, Brioni’s construction techniques are designed to enhance the natural movement of the body, achieving lightness, precision and control.

Arrigoni stated: “Brioni has always been the choice for those who hold themselves to an uncompromising standard: in their work, in their decisions, in the way they present themselves to the world.”

At the heart of the wardrobe is the iconic Soffio Blazer, a deconstructed, unlined double breasted jacket in light cashmere hopsack, designed to deliver lightness, exemplifying Brioni’s commitment to effortless elegance and exceptional materials.

By Charlie Gardner 

📸 Imagery courtesy of BWT Alpine Formula One (F1) Team