Williams secures multi-year Nuveen deal as team targets long-term performance revival

 

Atlassian Williams Formula One (F1) Team along with Nuveen, a global asset management firm with 125+ years of heritage managing $1.4 trillion in assets across public and private markets. Have announced a multi-year partnership with Nuveen becoming the team’s official asset management partner. The collaboration united two organisations focused on heritage, performance and long term growth.

Williams and Nuveen highlight shared values: future performance, innovation and long term strategic thinking.

James Vowles, Team Principal Atlassian Williams F1 Team said: “Whether you’re racing in F1 or working in asset management, the ingredients of high performance are the same: exceptional people working closely together, cutting-edge technology and a relentless determination to pursue marginal gains.”

Nuveen joins a roster of partners supporting Williams’ mission to return to the front of the grid.

Through this partnership, Nuveen joins forces with Williams, one of the three most successful teams in F1 history.

Bill Huffman, Chief Executive Officer Nuveen said: “Beyond performance, we share a commitment to serve the communities in which we operate with excellence and integrity. This partnership brings together two organisations that understand what it takes to compete at the highest level while staying true to our mission.”

After nearly 50 years in the sport, the team is now on a mission to get back to the front of the grid and win multiple World Championships again.

Heading into 2026, the two organisations will work together to achieve excellence through innovative thinking and seamless collaboration – whether on the pit wall or in financial markets around the globe.

Vowles added: “As we take the next step in our journey back towards the front of the grid, we look forward to working with Nuveen to deliver results that serve our fans and communities worldwide.”

As official asset management partner, Nuveen’s branding will be displayed above the steering wheel and on the inner rear wing of Carlos Sainz and Alex Albon’s FW48 – Williams’ challenger for the all new F1 regulations in 2026.

By Charlie Gardner 

📸 Imagery courtesy of Atlassian Williams Formula One Team