Mercedes and Nu sign multi-year global deal to boost brand reach ahead of 2026 season

 

Mercedes AMG Petronas Formula One (F1) Team and Nu, one of the world’s largest digital financial service platforms operating across Latin America. Have announced a multi-year global partnership which includes on and off track branding as well as aiming to expanding Nu’s global visibility. Strengthening its brand across Latin America, the United States and other strategic markets.

Leveraging F1’s global audience of 827 millions fans to deepen cultural relevance and accelerate growth.

Toto Wolff, CEO and Team Principal Mercedes AMG Petronas F1 Team said: “We have a shared commitment to pushing boundaries and finding smarter, more efficient ways to perform.”

Mercedes gains a major global fintech partner aligned with its international reach.

Built on the belief that people deserve better financial services, Nu continues to challenge traditional banking through its digital-first model, customer centricity, world class design and AI design technology.

Cristina Junqueira, Co-founder, Chief Growth Officer and CEO of Nu’s emerging US business said: “We are looking forward to joining forces with Mercedes F1 Team to leverage Nu’s customer centricity, technology platform, innovation to deliver premium access and incredible digital experiences that bring fans closer to the action.”

That same pursuit of excellence defines Mercedes, one of the most successful teams in the sport’s history having won eight Constructors’ World Championships and nine Drivers’ World Championships.

The multi-year partnership will deliver a range of dynamic on track and off track branding as well as activations designed to create memorable experiences for fans.

Richard Sanders, Chief Commerical Officer Mercedes AMG Petronas F1 Team said: “Nu’s focus on technology and efficiency aligns well with the principles that driver performance in our sport. This partnership also provides an opportunity to collaborate in ways that create value for fans and strengthen both brands on and off the track.”

It will showcase bold moments that bring supporters closer to the excitement of the sport, featuring drivers George Russell and Kimi Antonelli as well as CEO & Team Principal, Wolff.

By Charlie Gardner

📸 Imagery courtesy of Mercedes AMG Petronas Formula One Team