Ferrari announces multi-year deal with BingX as team expands its tech focused partnership portfolio

 

Scuderia Ferrari HP Formula One (F1) Team along with BingX, a leading crypto exchange and Web3 company, entering motorsport for the first time. Have announced a multi-year partnership with BingX who becomes a team partner of Ferrari. This marks Ferrari’s first ever collaboration with a crypto exchange.

Ferrari states the deal is an important step in its commitment to innovation, new technologies and global audience engagement.

Lorenzo Giorgetti, Chief Racing Revenues Officer of Scuderia Ferrari HP F1 Team said: “This collaboration reflects our willingness to embrace emerging technologies that align with our forward looking philosophy.”

For BingX, the partnership is a major milestone in its international growth strategy strategy and its first involvement in motorsport.

The agreement with the crypto exchange company marks an important step in Ferrari’s ongoing commitment to innovation and to engaging with new technologies in addition to global audiences.

Giorgetti, added: “As we approach a new era in motorsport with the 2026 FIA regulations, this alliance demonstrates our readiness to explore cutting-edge innovation both on and off the track.”

With the partnership bringing together two organisations driven by the pursuit of performance, precision and continuous progress.

For BingX, a leading crypto exchange and Web3 company, the collaboration represents its first involvement in motorsport along with a significant milestone in its international growth strategy.

Giorgetti, added: “By selecting BingX as our first partner in the crypto exchange space, we recognise the transformative potential of this sector and the opportunity to connect with wider global audiences through new digital experiences.”

Over the coming years, the partnership will see BingX integrated across a range of Ferrari activities, including events, digital platforms, global content and exclusive fan experiences.

By Charlie Gardner 

📸 Imagery courtesy of Scuderia Ferrari HP Formula One Team