Alpine cashes in! Team signs eToro as exclusive trading partner for 2026 shake up season
BWT Alpine Formula One (F1) Team along with eToro, a global trading and investment platform with over 40 million registered users across 75 countries. Have announced a new partnership with eToro becoming Alpine’s exclusive trading and investment partner for the 2026 F1 season. The partnership will focus on fan engagement, content and shared experiences throughout the season.
Both Alpine and eToro emphasise shared values of innovation, community and performance. As the partnership aims to engage fans globally thought new content and experiences.
Yoni Assia, Co-founder & CEO eToro said: “Formula One is driven by innovation and a relentless commitment to improvement which strongly align with eToro’s mission to equip our users with the financial tools and education they need to meet their evolving investing goals.”
Leveraging F1’s rapid global growth to align eToro with a team entering a transformative regulation era in 2026.
As both F1 and retail investing continue to grow globally, the partnership brings together two brands united by a focus on innovation and community.
Guy Martin, Global Marketing Director, BWT Alpine F1 Team said: “Our partnership brings together two brands driven by performance, innovation and shared ambition to challenge conventions both on the track and beyond.”
Continuously building on shared values of innovation and community, the partnership will focus on engaging fans globally through content in addition to experiences throughout the season.
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