Alpine secures Avature partnership ahead of 2026 season to drive innovation and talent strategy

 

BWT Alpine Formula One (F1) Team and Avature, a global Human Capital Management (HCM) software company specialising in talent acquisition plus workforce management. Have announced a partnership that will provide talent management solutions helping Alpine optimise recruitment, development as well as retention of personnel. Framed as a way to strengthen Alpine’s human performance infrastructure complementing its technical plus racing ambition.

Alpine aims to strengthen its competitive edge by investing not only in car performance but also in people and processes. With Avature’s expertise in workforce management is expected to help Alpine attract top talent, streamline HR operations as well as enhance cohesion.

Guy Martin, Global Marketing Director, BWT Alpine F1 Team said: “Each hard fought result on the track, parts deadline in the factory and ‘eureka moment’ in the design office comes from the impressive staff we have at our disposal.”

Reflecting Alpine’s broader strategy of combining technical innovation with organisational excellence to challenge the front running teams in F1. The partnership kicked off at last weekend’s Abu Dhabi Grand Prix along with Avature branding set to feature on the Alpine A526 for the first time next season in 2026.

Trusted by some of the world’s largest enterprises and government agencies, Avature empowers HR teams to build talent systems as unique and ambitious as their business.

Dimitri Boylan, Founder and CEO of Avature said: “BWT Alpine Formula One Team embodies the challenger spirit – taking on rivals with ingenuity and determination.”

Built natively for configurability and continuous innovation, Avature AI enables organisations to focus human resources where they matter most.

For the Alpine F1 team that means capitalising on one of F1’s greatest advantages: an incredibly specialised talent market, competing for the best aerodynamicists, data scientists, financial analysts and more.

Martin added: “It is imperative that we add to our existing pool of talent and thanks to Avature’s expertise we can achieve this together.”

Avature’s AI driven platform united data in addition to human insight helping the team identify, develop as well as retain talent in an arena defined by precision, pressure along with performance.

📸 Imagery courtesy of BWT Alpine Formula One Team