F1 plays it cards! Mattel launched turbocharged UNO Elite decks for fans
Formula One (F1) and Mattel, specifically through Mattel’s UNO Elite brand. Have announced a special F1 themed UNO Elite deck featuring a starter edition with 112 cards that includes exclusive promo cards and booster packs in addition to booster sets with additional elite action cards. Available globally via Amazon pre-orders with delivery promised by mid-December and wider retails availability beginning in 2026.
Bringing the competitiveness, drama and excitement of F1 into a new interactive space. Strengthening F1’s fan engagement strategy by merging motorsport culture with popular global entertainment brands.
Emily Prazer, Chief Commerical Officer at Formula One, said: “As a brand, we always want to show up for our fans in new and innovative spaces, I cannot wait for players to bring the competitiveness, drama and excitement of Formula One to this iconic game.”
Building on the successful Hot Wheels collaboration between F1 and Mattel.
The first release will includes more than 100 unique F1 inspired Elite Action cards which can be found in various colours and special foil variations with a total of more than 1,000 unique cards available to collect.
Katie Buford, Vice President, Global Head of Games, Mattel, said: “This expansion to UNO Elite brings the excitement of the pinnacle of motorsport to the world’s most popular traditional game in a unique interactive way. Both UNO and Formula One have extremely passionate fanbases and these partnerships allow us to bring new fans into our respective spaces.”
This is the second collaboration between F1 and Mattel following the successful launch of the Hot Wheels product range.
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