Alex Albon partners with Domo to harness data innovation in Formula One

 

Alex Albon and Domo, an AI plus data products platform. Have announced a multi-year partnership to highlight the role of data and AI in performance. Launched at the Las Vegas Grand Prix with activations planned globally across Formula One (F1) events and Domo’s flagship Domopalooza 2026 conference. Partnership runs through the 2026 F1 season with fan experiences and content rolling out across 2025/2026.

Demonstrating how real time insights, AI and human instinct combine to deliver measurable results in racing as well as business.

Alex Albon, Atlassian Williams Racing Driver, said: “When I race, every fraction of a second matters and data is critical in helping find that last piece of performance.”

With Domo highlighting the parallels between F1 performance and enterprise decision making. The collaboration aims to redefine fan engagement in addition to showcase the transformative power of data.