McLaren goes full archive mode! Iron Mountain joins as data driven partner

 

McLaren Racing and Iron Mountain, a global leader in information management and data storage solutions. Have announced a new official partnership focused on supporting McLaren’s digital infrastructure, including secure data handling, archiving and transformation across racing operations. Across McLaren’s Formula One (F1) operations involving its Technology Centre in Woking, UK in addition to global race activities.

Strengthening McLaren’s data resilience and operational efficiency aligning its commitment to innovation, sustainability along with digital performance in elite motorsport.

Nick Martin, Co-Chief Commercial Officer, McLaren Racing, said: “With the integration of Iron Mountain, we will be able to bring to life more of the team’s rich history for our fans and partners as we look to shine a light on the McLaren Racing brand.”

By preserving, digitising and unlocking the value of these rich assets, McLaren Racing can connect its fans as well as partners globally to the memories plus moments that define the team’s extraordinary journey.

McLaren Racing will also benefit from Iron Mountain’s global leadership in secure and effective management of end of life IT assets.

Greg McIntosh, Executive Vice President & Chief Commerical Officer, said: “Our AI enabled digitisation solutions, will help to fuel new opportunities for success and transform McLaren Racing’s iconic heritage media – protecting these timeless assets for future generations, connecting them to fans and partners, activating them to unlock value like never before.”

The partnership begins from the 2025 United States Grand Prix, when Iron Mountain branding will feature on both McLaren F1 cars with additional branding touchpoints throughout the 2025 season and beyond.

📷 Imagery courtesy of McLaren Formula One Team