Hot Wheels goes full throttle! Ferrari and Aston Martin join F1 die cast dream team

 

Hot Wheels, the global die-cast toy brand owned by Mattel, in partnership with Formula One (F1), Scuderia Ferrari HP and Aston Martin Aramco F1 Team. Have announced an expansion of the Hot Wheels x F1 collection adding officially licensed die-cast models of Ferrari and Aston Martin F1 cars to its lineup. Available globally with distribution through retailers, online platforms and F1 fan outlets, including the F1 Store as well as Mattel’s official channels.

Celebrating the heritage, design and popularity of Ferrari and Aston Martin in F1, to expand fan engagement through accessible, collectible merchandise that reflects the sport’s global appeal.

Emily Prazer, Chief Commercial Officer at Formula One, said: “Seeing the full 2025 Hot Wheels F1 collection come together with all teams on the grid now represented is fantastic.”

The new livery additions were revealed during an exclusive Hot Wheels ahead of the F1 Gran Premio de la Ciudad de Mexico with the new Hot Wheels F1 range bringing the full 2025 driver lineup to life.

Race fans can now collect, play and display die cast versions of their favourite team or driver’s cars, including the drivers from Scuderia Ferrari HP SF-25 and Aston Martin Aramco F1 Team AMR25.

Ted Wu, Global Head of Vehicles and Building Sets at Mattel, said: “With the addition of Scuderia Ferrari HP and Aston Martin Aramco Formula One Team to the collection, fans of every team on the grid can now experience Formula One in a whole new way by collecting their favourite driver or playing with their favourite team.”

Available in more than 150 countries, Hot Wheels’ single 1:64 assortment was, according to American market research and technology company Circana, the number one item sold across all vehicle toys globally in 2024 while more than nine billion of the iconic cars have been sold over half a century.

📸 Imagery courtesy of Formula One