Ferrari keeps the connection! HP and Genesys stay in the fast lane with renewed partnership

Scuderia Ferrari HP and Genesys, a global leader in AI powered customer experience solutions. Have announced a multi-year renewal of their partnership expanding collaboration beyond racing to improve Ferrari’s global customer engagement using Genesys’ technology. The partnership spans both on track operations and off track customer experience platforms with global reach through Ferrari’s brand ecosystem.

Deepening Ferrari’s commitment to innovation, excellence and personalisation, leveraging Genesys’ AI tools to deliver unique, data driven customer interactions that reflect Ferrari’s brand values.

Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, said: “After the first years of working together in Formula One racing, we are proud to extend this partnership beyond the track as well, to offer more our customers increasingly unique and distinctive experiences.”

This means creating one of a kind digital journeys for fans and clients enhancing customer support with predictive tools as well as emotional intelligence delivering data driven storytelling that mirrors Ferrari’s legacy plus ambition.

The extended partnership reflects both companies’ commitment to continuous innovation, pursuit of excellence and team work with the goal of ensuring a next level sport.

Alfonso Fuggetta, Chief Digital Transformation Officer at Ferrari, said: “With Genesys, we rely on technology that provides extremely valuable insights into the data we gather, helping us create personalised, one of a kind interactions that truly capture the essence of our brand.”

This partnership reflects a broader trend in F1, tech sponsors evolving from operational support to brand experience architects and Ferrari’s collaboration with Genesys positions it as a leader in customer centric innovation blending heritage with cutting edge AI.

📸 Imagery courtesy of Scuderia Ferrari HP Formula One Team