F1 keeps it real! Authentics deal extended through 2030 for ultimate fan collectibles

 

Formula One (F1) and F1 Authentics, operated by Memento Exclusives, a company specialising in licensed F1 memorabilia in addition to collectibles. Have announced an extended licensing partnership through 2030 allowing F1 Authentics to continue offering official race used memorabilia, replica and exclusive collectibles from all 10 F1 teams. Globally, via the F1 Authentics online platform with products shipped worldwide and featured at select F1 events in addition to activations.

Deepening fan engagement by offering authentic, tangible connections to the sport celebrating its history, teams and drivers through curated memorabilia along with digital storytelling.

Emily Prazer, Chief Commercial Officer at Formula One, said: “F1 Authentics has opened new avenues for fans and collectors to immerse themselves in the world of Formula One by offering something for everyone, from those who love the sleek designs of repurposed cars to the fans who want to add historic challengers to their collections.”

Building on the successful partnership that fist began in 2019, F1 Authentics is a retail provider of race cars available to purchase online and at auction.

The online platform offers collectors the unique opportunity to own something from their favourite drivers and teams past as well as present.

Barry Cough, Founder & CEO of Memento Exclusives (F1 Authentics), said: “Memento Exclusives will continue to bring fans of the sport closer to the action through authentic memorabilia, show cars and race cars.”

Including items such as signed helmets and caps, bodywork from F1 cars in addition to some of the sport’s most iconic challengers from the past 75 years.

Innovation is at the heart of the collaboration with F1 Authentics offering fans a range of ways to own a part of F1 history.

Prazer, said: “We look forward to working with Memento Exclusives to continue to find new ways for fans to own a moment from F1 history.”

With cars reimagined into items such as wheel rim coffee tables, brake disc clocks and skid plank skateboards.

F1 Authentics also serves as a manufacturer and supplier of officially licensed F1 show cars for the sport, the teams, partners as well as promoters.

Gough, said: “This license agreement extension is a testament to the partnership that has been built over the last seven seasons and promises further opportunity for F1 enthusiasts to own a piece of racing history directly from the tracks.”

A fan favourite, each show car is built at Momento Exclusives’ headquarters in the UK’s Motorsport Valley using computer aided design to guarantee the best in class authenticity.