F1 gets chatty! Amelia Dimoldenberg crowd 'passenger princess' in new paddock series

 

Formula One (F1) and Amelia Dimoldenberg, British comedian in addition to being the creator of Chicken Shop Date. Have announced a new original digital series titled “Passenger Princess,” featuring Dimoldenberg interviewing F1 drivers while chauffeuring them in a luxury car. Filmed at the F1 Meot & Chandon Belgian Grand Prix with episodes distributed across F1’s digital and social platforms.

Expanding F1’s entertainment footprint, connect with younger audiences and showcase drivers’ personalities in a relaxed humours format.

Emily Prazer, Chief Commercial Officer at Formula One, said: “Passenger Princess will combine Amelia’s wit and charm with the drama and excitement of Formula One at one of the sport’s most iconic circuits.”

Produced in collaboration with Amelia’s production company, Dimz Inc., each episode will blend Amelia’s signature humour with the fast paced world of F1.

During the season, George Russell, Oscar Piastri, Ollie Bearman and Carlos Sainz will act as her trusted guides to show her the ropes as she embarks on the pursuit of a driving licence.

Amelia Dimoldenberg, content creator, said: “My dream has always been to tell stories and work with great collaborators, so I’m proud to be working with such an iconic and recognised brand as F1 on this latest original series.

Follows the successes of Drive to Survive and F1 The Movie, this is the latest example of F1’s original content strategy to deeply embed the sport in popular culture and reach new fans outside of traditional race weekends.

With over 820 million fans worldwide, which 43% are under 35 and 42% is female up from 37% in 2018, the collaboration will bring the drama and excitement of F1 to Amelia’s avid fanbase.

Ian Holmes, Chief Media Rights and Broadcasting Officer at Formula One, said: “Amelia has one of the most distinctive and entertaining voices in culture today and we love the quality, originality and global content she produces, so we’re thrilled to be putting her in the driving seat.”

The partnership marks the continued expansion of Dimz Inc. in entertainment and branded spaces, as Passenger Princess joins a slate of popular series.