Alpine goes gold! Mercado Libre livery lights up the Americas with A525 special edition

 

BWT Alpine Formula One (F1) Team and Mercado Libre, Latin America’s leading e-commerce as well as fintech company. Have announced a special edition livery for the A525 car featuring Mercado Libre’s branding and a vibrant design celebrating Latin American culture plus innovation. The livery will be showcased during the Americas triple header, including races in Austin, Mexico City and Sao Paulo.

Highlighting Alpine’s partnership with Mercado Libre, celebrating regional identity and enhancing fan engagement as well as brand visibility across key Latin American markets.

Guy Martin, BWT Alpine F1 Team Global Marketing Director, said: “We share Mercado Libre’s vision of combining innovation, speed and teamwork, we’re thrilled to bring this collaboration to the racetracks in Austin, Mexico City and Sao Paulo.”

Sean Summers, CMO of Mercado Libre, said: “This partnership allows us to bring the spirit of our fast deliveries and innovation to the world’s top motorsport competition, which is Formula One.”

Marking the launch of the campaign ‘Unidos por la Velcidad’ (united by speed), created by Mercado Libre with its agency GUT, starring Franco Colapinto and Neymar Jr. In the commercial, Alpine F1 Team are one of a kind race competing with Mercado Libre’s entire fleet.

The initiative opens a new chapter in the strategic alliance with Mercado Libre and Alpine with Colapinto serving as the brand’s ambassador on track, the face of Latin America’s growing presence in F1.

Franco Colapinto, BWT Alpine Formula One Team Driver, said: “It means bringing a brand to the track that was born in my country and now represents millions of Latin Americans on a global stage.

As the sport is experiencing an unprecedented boom in the region, fuelled by the passion of millions of Latin American fans.

Colapinto, said: “Doing it alongside Mercado Libre, a company that continues to support me and shares the same values of commitment and perseverance, makes it even more meaningful.”

With special activations planned in Mexico City, Sao Paulo and in Argentina, Mercado Libre seeks to celebrate Latin American talent as well as creating experiences that bring F1 fans closer to the sport.

📸 Imagery courtesy of BWT Alpine Formula One Team