Alpine goes full crypto! BlockDAG joins the F1 grid as blockchain partner

 

BWT Alpine Formula One (F1) Team and BlockDAG, a layer 1 blockchain technology company focused on high-speed, scalable infrastructure. Have announced a new official partnership for the F1 team with BlockDAG joining as a layer one blockchain partner aiming to enhance Alpine’s digital innovation and fan engagement. Across the global F1 calendar with branding in addition to activations integrated into Alpine’s race operations, digital platforms and fan facing content.

Leveraging blockchain technology for improved data transparency, digital engagement and performance analytics aligning with Alpine’s push for both on as well as off the track.

Antony Turner, CEO of BlockDAG, said: “Partnering with BWT Alpine Formula One Team allows us to showcase the power of DAG technology on one of the world’s biggest sporting stages.”

Using the unique, layering of DAG (Directed Acyclic Graph) technology, BlockDAG is able to reinvent the linear blockchain formula and produce a game changing new standard for blockchain networks.

The partnership will officially debut in Singapore during the Grand Prix race weekend and with a key involvement of Alpine at an event held ahead of Token 2049.

Guy Martin, Global Marketing Director, BWT Alpine Formula One Team, said: “This new partnership allows the team to continue expanding its wide variety of innovative technological collaborations with BlockDAG, a strong addition.”

The occasion will mark the beginning of the global partnership poised to redefine engagement across motorsports and blockchain communities.

Through this partnership, BlockDAG and Alpine will create exciting, immersive and educational opportunities that expand the reach of blockchain in mainstream sports culture.

Martin, said: “The game changing technology championed by BlockDAG – linking the speed and versatility of DAG techology with standard blockchain technology – resonates perfectly with the groundbreaking work required by BWT Alpine Formula One Team at the pinnacle of motorsport.”

Including a wide range of activations throughout the F1 calendar as well as at global tech events, including interactive fan zones during Grand Prix weekends and even more.

Alpine’s track record of innovation and strategic partnerships within the crypto space set the stage for this partnership with BlockDAG.

Turner, said: “Together, we will deliver experiences for BWT Alpine Formula One Team fans enabled by BlockDAG technology that live long in the memory.”

As the blockchain ecosystem matures and Web3 gains global traction, this commitment reflects both organisations’ belief in technology that empowers fans in addition to drives global communities.