F1 goes full K-Drive! Coupang play locks down exclusive South Korea deal
Formula One (F1) and Coupang Play, South Korea’s leading streaming platform announced today (18th of September), continuing a collaboration that began in 2023. A multi-year extension of their exclusive broadcast partnership allowing Coupang Play to stream every Grand Prix session live in 4K and expand its on site production presence.
Deepening F1’s connection with South Korea’s growing fan base, now over five million strong to delivering immersive, locally tailored coverage.
Michaella Snoeck, Head of Media Rights at F1, said: “Coupang Play has been an exceptional partner, playing a pivotal role in driving the growth of Formula One’s popularity in South Korea.”
Featuring expert commentary, exclusive interviews and behind the scenes content.
As part of the continued collaboration, Coupang Play will upgrade the viewing experience for fans in addition to an expansion of its on site live production offering.
John Lee, Head of Sports at Coupang Play, said: “Through this collaboration, Coupang Play aims to help F1 connect with more fans in Korea and deliver its unique value to our customers.”
Coupang’s world class on site production team will be at 10 Grand Prixs in 2026 further taking the broadcast to the next level.
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