F1 goes bedtime! Pottery Barn launches race ready rooms for mini speedsters
Formula One (F1), Pottery Barn Kids and Pottery Barn Teen, part of Williams Sonoma Inc. have announced today (15th of September) that the launch of the first ever children’s home furnishing collections inspired by F1. Will be available through Pottery Barn’s retail and digital platforms, targeting homes of young fans globally. Features bedding, rugs, décor as well as accessories that blend racing energy with modern design.
Engages F1’s growing younger fan base by bringing the thrill of racing into their everyday spaces, while promoting sustainability, quality and innovation in home design.
Emily Prazer, Chief Commercial Officer of Formula One, said: “The Formula One for Pottery Barn Kids and Pottery Barn Teen collections will bring the thrill of racing into the room of young fans who share our passion for speed.”
The ranges feature a striking palette of racing red, jet black, crisp white and sleek metallic accents throughout iconic chequered patterns as well as textured embroidery with high quality graphic prints.
The announcement marks a first of its kind partnership between F1 and parent company Williams Sonoma Inc., the world’s largest digital first, design led in addition to sustainable home retailer.
Jennifer Kellor, President of Pottery Barn Kids and Pottery Barn Teen, said: “Our collaboration combines our commitment to sustainability and quality home furnishings with the energy of Formula One in a way that feels bold, elevated, authentic.”
Builds on a broader commitment from the series to engage with its rapidly growing younger fan base and follows partnerships with other brands such as the Lego Group, Mattel and Disney’s Mickey & Friends.
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