Alpine hits the jackpot! Venetian Resort fuels F1 glitz on the Vegas Strip

 

Imagery courtesy of BWT Alpine Formula One Team via www.media.alpinecars.com 

BWT Alpine Formula One (F1) Team and the Venetian Resort Las Vegas have announced today (11^th of September), a renewed partnership to deliver a thrilling F1 themed weekend experience blending luxury hospitality with motorsport excitement during the Las Vegas Grand Prix. During the 2025 Las Vegas Grand Prix weekend with activations and events leading up to and throughout the race.

Celebrating Alpine’s presence in the US market, elevate fan experiences and merge premium lifestyle with F1 culture reinforcing both brands’ commitment to innovation in addition to entertainment.

BWT Alpine F1 Team, Global Marketing Director, Guy Martin, said: “The Las Vegas Grand Prix has been a flagship event for Formula One since 2023 and one of the best aspects for BWT Alpine Formula One Team has been our strong relationship with the Venetian Resort.”

The Venetian Resort offers race fans once in a lifetime views as the resort is situated at turn 12 of the Las Vegas Strip Circuit and facing the world famous Las Vegas Boulevard.

In addition to the thrill of seeing F1 cars racing at top speeds reaching up to 350 kph through the iconic streets of Las Vegas, fans can see the Alpine show car on display in the resort’s iconic Grand Colonnade.

Marcy Miles, Chief Marketing Officer for the Venetian Resort Las Vegas, said: “As Formula One returns to Las Vegas, we’re elevating the experience even further for BWT Alpine Formula One Team and F1 fans.”

Beyond the track, guests can experience new developments on property that are part of the Venetian Resort’s recent $1.5 billion reinvestment project with over eight new restaurants available on property and new entertainment offerings.