Albon gets analytical! Survey Monkey joins the grid for 2025 F1 season

Alex Albon, Formula One (F1) driver for Atlassian Williams Racing and Survey Monkey, a global leader in online survey as well as feedback solutions have announced. A season long partnership where Survey Monkey becomes an official sponsor for Albon, featuring branding on his race helmet and digital platforms and collaborating on fan engagement initiatives. Across the 2025 F1 calendar with activations at select Grand Prixs in addition to digital campaigns targeting global audiences.

Celebrating feedback culture and fan voice with Albon and Survey Monkey aims to spotlight the importance of listening, learning in addition to adapting.

Aidan Lyons, CEO at FanCapital, said: “We’re excited to see FanCapital’s platform play a role in powering this partnership between Alex Albon and Survey Monkey.”

This collaboration brings together two forces built on adaptability and precision, one known for transforming how organisations and individuals harness fair feedback, the other for applying those same principles at the pinnacle of motorsport.

As part of this partnership, Alex will use Survey Monkey’s powerful tools to deepen fan engagement, strengthen team collaboration and deliver richer storytelling during the season.

Eric Johnson, CEO at Survey Monkey, said: “Just as we help our customers across the world gather insights that drive performance, innovation and connection, we’re bringing that same spirit to the track – turning fan passion into actionable insights and empowering Alex and his team to make faster, smarter decisions.”

Throughout the next year, Alex will activate signature initiatives powered by Survey Monkey allowing fans the shape content and merchandise ideas, transform FanZone appearances into interactive global conversations as well as showcase how Survey Monkey supports the growing business enterprise behind the athlete.

The partnership will also feature Survey Monkey branding on Alex’s helmet at select Grand Prixs alongside digital and social activations across his 6.6 million social media followers, amplifying a trusted brand to a global audience demonstrating the critical role of data in a world class sport.

Lyons, said: “It perfectly demonstrates how athlete led engagement and actionable insights can create meaningful brand connections.”

This isn’t just about presence, it’s about turning fans from spectators into collaborators and showcasing how data driven insight fuel excellence both on and off track.